Kendall Jenner has taken on a new role as an ambassador for the iconic beauty house of L’Oréal Paris.

The model and reality television star now embraces a new family with this timeless beauty brand. This collaboration will kick-of starting in September 2023 with an exciting campaign. The brand has expressed great excitement in this blooming relationship, as Delphine Viguier-Horvasse, Global President of L’Oréal Paris says,  “L’Oréal Paris is honored to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere.”

Having grown under the public eye into a global figure, Jenner exhibited great resilience in the fashion industry, using her status to advocate for mental health awareness in women and young girls. L’Oréal recognizes her values in their brand, hoping to focus their campaign on building a platform that promotes solidarity and inclusion. With the new announcement, Kendall is shot wearing a sweatshirt with the phrase ‘I’m worth it’ The simple yet powerful statement speaks volumes about the intentions behind this new venture for L’Oréal. The campaign is meant to empower young women to seek their own identity rather than let the world define it for them.

“Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment,” says Jenner in a statement.