The L’Oreal Paris x Balmain Lipstick Has Finally Arrived

The L’Oreal Paris x Balmain Lipstick Has Finally Arrived

Olivier Rousteing takes on the beauty world.

Olivier Rousteing takes on the beauty world.

Text: Danielle Combs

If you’re looking to join the #BalmainArmy, the quickest way to achieve the end goal is with a single swipe of the just-released Balmain and L’Oreal Paris collab.

Balmain’s creative director and social savvy designer, Olivier Rousteing, is embarking on his latest foray into the beauty realm with his newly launched capsule collection that features 12 shades of lipstick, 12 muses and costs 14 bucks for each tube. Cast in shades of vibrant cherry red, bold violet and a peachy gold, the limited edition collection is aimed to breathe diversity into the beauty industry with a wide range of hues and a diverse set of images that aim to empower women.

In an interview with ELLE.com last year, the designer stated: “Diversity is my role. I love expressing my world and my world is all about diversity. I love representing all the cultures that I can with my fashion. This for me is the most important thing.” With diversity and decadent glamour at the forefront, Rousteing is continuing to spread his overall vision of modern beauty that invites women to be confident and chic in their own skin.

The makeup will officially be released on September 1 during Paris Fashion Week and will be available in all Balmain stores.

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