Situated on the hills of Provence and above the Mediterranean, Saint-Paul-de-Vence has long been a destination for artists and travelers. Here, at the Colombe d’Or and Maeght Foundation, Loro Piana captured their SS26 collection for its latest campaign.

Through the incorporation of these Provençal spaces, the collection aligns itself with the works of the artists who have enjoyed time or gathered inspiration here, including Giacometti, Chagall, Miró, and Picasso. The warm, earthy tones of the milieu echo and accentuate the luxury house’s SS26 collection. On the campaign, Loro Piano shares that “it captures the spirit of Saint-Paul de Vence, a place where artists feel at home, where inspiration takes root, where beauty is shared.”

The SS26 season was presented at Milan Fashion Week at the Palazzo Citterio. Softness and modernity comingled. Gentle earth tones and splashes of color provide looks that appear effortless. Elegant tailoring as well as playful silhouettes are found through the collection. 

For the campaign, creative direction was led by Atelier Franck Durand, and Aleksandra Woroniecka styled the shoot. Models include Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, Binx Walton.