Lose Yourself in Day 5 of GucciFest

Lose Yourself in Day 5 of GucciFest

Lose Yourself in Day 5 of GucciFest

The 5th episode of the 7-part mini series features Billie Eilish and Ariana Papademetropoulos in the eyes of the viewer.

The 5th episode of the 7-part mini series features Billie Eilish and Ariana Papademetropoulos in the eyes of the viewer.

Text: Trishna Rikhy

Step into an alternate reality, a life throwing out the mundane and elementary in favor of an existence that is lavish, lush, romanticized with GucciFest.


Day 5 of the week-long film festival stars Billie Eilish and Ariana Papademetropoulos in the latest episode, ‘The Neighbours,’ creating a voyeur out of the spectator as the residents of an apartment building coexist in their routines. 

If you haven’t been keeping up with GucciFest so far, here’s the recap: the 7-part mini series by creative director Alessandro Michele is part of his initiative to move the brand away from five annual runway shows and into a new direction. Throughout the week of GucciFest, episodes of Ouverture of Something That Never Ended show Italian actress Silvia Calderoni as she engages with friends and acquaintances in their everyday lives—a voguish, fashionable odyssey of sorts, filled with the stylistic oddities and whimsicalness signature to Gucci. 


In ‘The Neighbours,’ Eilish is watched on-screen from a viewer in a bathtub as she performs her latest release, “Therefore I Am,” in a music video shot specially for the mini series. She wears a flat cap with a floral motif, red pants and a sweatshirt emblazoned with Gucci and Eschatology, a doctrine exploring the ultimate destiny of humans and the universe, alongside the year 1921—a reference to Gucci’s founding year—and 25, Michele’s favorite number.


The ‘Therefore I Am’ video featured on-screen is directed by Harmony Korine and debuting for the first time on GucciFest. Korine has directed diverse campaigns for Gucci previously, including the Cruise 2020 collection with Sienna Miller and Gucci Mane, as well as the Gucci Tailoring campaign starring Iggy Pop, A$AP Rocky and Tyler, the Creator.

The bathtub-laden spectator is one of many residents of the apartment building which the GucciFest viewer is given omniscient privy to: we see a poem being read by a woman sitting outside with a man, a band rehearsing and Ariana Papademetropoulos painting while on a flowery swing, washing her fake eyelashes and watering plants on a balcony in a silky, floral long-sleeved Gucci dress.


Later, a member of the rock band gets dressed before a mirror. He is clad in pieces from the Ouverture collection: a printed red silk shirt with thin white lines and GG logo motifs, along with eco-denim jeans. In his reflection, he sees himself dressed in Alessandro Michele’s very first look from his debut men’s collection for Gucci—a necktie, bordeaux-colored silk top, pants and a GG hardware belt from the FW15 collection. This scene, specifically, encapsulates Michele’s approach to the house and his work, building the contemporary from the past and building a wardrobe that transcends trends and seasons.

Featured in ‘The Neighbours’ are highlights from the collection including a transparent black chiffon dress with lace detailing and white flower embellishments, GG tulle underwear, a glossy activewear tracksuit with graphic patterned pants, a three-piece sartorial green suit with the silver GG motif and wide-legged crop pants, a waistcoat and jacket with lion-headed brooches on the lapels and a rectangular-shaped shoulder bag with lion-head hardware.

Watch Episode 5 of GucciFest below, and view the rest of the series here.


Credits: Images via Gucci


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