From the 29th of August to the 7th of October 2024, The Louis Vuitton 37th America’s Cup Barcelona welcomes five Challengers —Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing– to face off with the Defender, Emirates Team New Zealand. 

The Louis Vuitton Cup, founded in 1983, celebrates prestige, innovation and performance across two worlds: fashion and sailing. The two institutions share the same passion for innovation while pertaining to its centuries-old traditions. Both utilize the same approaches in 3D design and sustainable and lightweight materials, whether it be in creating Trophy Trunks or the foils which allow the AC40 and AC75 to glide seamlessly through the water. 

Courtesy of Louis Vuitton

The French maison will pick up where the story began in 1983, crafting the Louis Vuitton Cup Trophy and two unprecedented Trophy Trunks for the Louis Vuitton Cup and the Louis Vuitton 37th America’s Cup Barcelona. The trunks will be made at the atelier in Asnières to carry the Auld Mug—the silver ewer awarded to the winner of the America’s Cup since 1851, considered the oldest international sports trophy in the world– and the and Louis Vuitton Cup–a trophy created on the Maison’s initiative that has been presented to the winner of the eponymous competition since 1983. The ‘Challenger’ who holds the Louis Vuitton Cup will get the opportunity to take on the ‘Defender,’ winner of the previous edition, this year being Emirates Team New Zealand.

Founded just a few years apart – the America’s Cup in 1851 and Louis Vuitton in 1854– the two finally met in 1983. Louis Vuitton went on, year after year, to improve the visibility and prestige of the America’s Cup. “It’s with an immense sense of pride that we return to this historical competition as Title Partner,” says Pietro Beccari, President and Chief Executive Officer of Louis Vuitton. 

Courtesy of Louis Vuitton

The last of three Preliminary Regattas, the Youth & Puig Women’s America’s Cup, the Louis Vuitton Cup, and the Louis Vuitton 37th America’s Cup Barcelona will take place from the end of August to the end of October 2024. 

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