Louis Vuitton Captivates with New Fragrance, Attrape Reves

Louis Vuitton Captivates with New Fragrance, Attrape Reves

Louis Vuitton has released their newest fragrance, Attrape Reves, inspired by the beauty of the natural world and the scent of floral cacao.

Louis Vuitton has released their newest fragrance, Attrape Reves, inspired by the beauty of the natural world and the scent of floral cacao.

Text: Thomas Chou

Louis Vuitton has released its latest fragrance addition to its scent library “Les Parfums”— a delicate and fresh floral scent called “Attrape Reves”. Created by the brand’s master perfumer Jacques Cavallier Belletrud, the fragrance is an enchanting scent that aims to capture a feeling of spontaneity and awe through the delicate balancing of lighter and heavier notes.

First and foremost inspired by an African cacao flower, the fragrance is built upon the base of this animalistic note. Top notes include peony and patchouli, while the scent is rounded out by middle notes of lychee, Turkish rose, and bergamot. Despite the variety of notes that Attrapes Reves is comprised of, Belletrud describes the olfactory interplay as one where “each plays its role without ever overpowering the other.”

Coinciding with the launch of the fragrance, Louis Vuitton also released the campaign film for the scent directed by Sam Mendes and features the brand darling, actor Emma Stone. If you’re a collector of fine fragrances or simply want to experiment with something new, Attrape Reves is now available in select Louis Vuitton stores and online for purchase.

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