Louis Vuitton Celebrates Their Cruise 2022 Collection at Axe Majeur

Louis Vuitton Celebrates Their Cruise 2022 Collection at Axe Majeur

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Louis Vuitton Celebrates Their Cruise 2022 Collection at Axe Majeur

Nicolas Ghesquière invites you to travel in space with him

Nicolas Ghesquière invites you to travel in space with him

Text: Michelle Diaz

Courtesy of Louis Vuitton

Have you ever dreamed of traveling into space adorned in head to toe Louis Vuitton? Well, Nicolas Ghesquière has made your dream into a reality in Louis Vuitton’s Cruise 2022 Collection.

The fashion house that has been designing luxury travel since 1854 has reached new heights. Space has been on everyone’s mind while being stuck in the house and Ghesquière has made a colorfully rich, ode to the '60s collection that will make anyone want to travel to the moon.

Courtesy of Louis Vuitton

“It’s this expression of enthusiasm,” Nicolas Ghesquière told British Vogue about his collection for the final frontier. “The term ‘cruise’… I won’t say it’s dated. It has a charm. It’s the fantasy of going somewhere,” Nicolas Ghesquière said on a video call from Paris after the screening.

Showcased around the Axe Majeur, an epic futuristic art environment in the Paris province of Cergy-Pontoise designed by Dani Karavan, the collection dove head first into the themes of space and time, global and universal, and the past, present and future.

Courtesy of Louis Vuitton

“Today, with what we’re experiencing, it’s a different approach. It’s in the scale of the presentation that I can define the term ‘cruise’: making people fantasize and see what those clothes are designed for. In reality, it’s a global collection that’s totally seasonless,” Ghesquière said.

The location chosen for the show was no accident, it was a well-thought-out plan by Ghesquière. He wanted to transfer the feeling of life in confinement from this past year. People around the world were discovering new places within their homes and seeking spacious areas when traveling.

Courtesy of Louis Vuitton

Built in the 1980s, the Axe Majeur was part of a “satellite city” project initiated by the French government to relocate Parisians to new self-sufficient towns independent of the capital. The fact that the location looked like something from a science fiction film only intrigued the designer even more. 

“I like the concept of a stargate – an imaginary portal – that can transport us, our feelings and our wishes to someone or something we love,” Ghesquière said, referring to the Axe Majeur. “I wanted to give this jaunt of energy – a pure fashion moment in less than eight minutes – to show that those connections weren’t lost with what we experienced.”

Courtesy of Louis Vuitton

Structured tops, boxy coats, and dresses are embellished with planets and landscapes that any alien would love to live on, alongside “earthly” motifs like basketball courts, motel signs, parking lots, escalators, and other human motifs. 

The dreamy, futuristic collection consisted of Space Age fashion era-inspired looks like the glossy red coat that opened the show and daring moments like trousers tucked into ankle boots. 

Courtesy of Louis Vuitton

The bold mixing of prints and textures makes this collection an unforgettable one. Like Ghesquière’s collections in the past, this one is not rooted in a single time frame and is not like anything we’ve seen recently, which makes the collection hard to categorize. 

But then again, cruise collections, which hang in stores for an eternity, are complex, “chameleon” like collections that somehow survive several seasons and must make a strong fashion statement while at the same time mixing with other deliveries, according to the designer.

Courtesy of Louis Vuitton

Ghesquière looked to the stars for inspiration and brought back to Earth a collection that brought out a sense of fun and imagination. “If there’s a good look [to wear], maybe that’s another reason to travel to space!”

Watch the full show below.

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