Louis Vuitton Cruise 2020 Takes Travel Back to the Airport

Louis Vuitton Cruise 2020 Takes Travel Back to the Airport

On Wednesday, Louis Vuitton transformed John F. Kennedy Airport into a show space for its 2020 Cruise collection.

On Wednesday, Louis Vuitton transformed John F. Kennedy Airport into a show space for its 2020 Cruise collection.

Photography: Melodie Jeng

Text: Reshmi Kaur Oberoi

The Louis Vuitton Cruise 2020 show aired (literally) on May 8th at John F. Kennedy International Airport. The venue, the recently renovated TWA terminal to be exact, is traditionally a key component to resort shows, in part due to the very nature of cruise shows that were originally meant for dressing the highflying socioeconomic elite that ventured to the fringes - think beaches, island resorts, and far-off lands in the East.

While an airport may seem fitting, the concrete colossus located in the heart of Queens, is miles away from Louis Vuitton’s women’s artistic director, Nicolas Ghesquière’s shows from years past. In the 2017 show it was at Brazilian architectural behemoth, Niterói Contemporary Art Museum. Shows were also held in Kyoto and the South of France- a far cry from New York City.

Ghesquière’s collection consisted of a mashup of motifs transcending history - there were Warhol-era Art Deco renditions of the NYC skyline inlaid in sparkling beadwork, high-flying shoulders that reflected Trekkie fandom, he included, meant to mirror the arches and elevated skyscraper landmarks, like the Chrysler and Empire State buildings.

In totality, there was a quintessentially French approach to urban streetwear. The collection aptly reflected the director’s own journey as a French national who swapped the grapes of Burgundy for the Big Apple, just as the maison had, as displayed in the much-talked about Volez, Voguez, Voyagez 3-floor exhibit in the Financial District exhibit two years ago.

Recently wedded Joe Jonas and Sophie Turner were in attendance, as was Karlie Kloss. Willow Smith made an appearance as always, and Hollywood redheads Julianne Moore and Emma Stone both showed up in their go-to green colors. Moore wore a fur cape and Stone, a turtleneck long sleeve blouse. Alicia Vikander attended as well. 

Celebrity hobnobbing aside, the models ran the gamut of the population of New York women- from power pinstripes to embroidered brunch-going Upper East Siders in the 80s to Gossip Girl-period private school attendees and their mothers, to urban dwellers who could dip into any East Village haunt seamlessly without the batting of an eyelid with flat, no-heel combat boots, unfussy skin-tight apparel, and a wardrobe that largely consisted of black.

V bare witness to the lushly verdant venue - a cacophony that harped on the quote unquote, concrete jungle and documented it all for your viewing pleasure, all in a NY Minute.

Click through the slideshow below to see runway photos from the Louis Vuitton Cruise 2020 show.

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