In an exciting blend of luxury fashion and lifestyle, Louis Vuitton Men’s has unveiled its latest pop-up experience, “Dog LVERS”, in the vibrant neighborhood of Soho in New York City. This innovative event is the brainchild of Louis Vuitton’s Creative Director Pharrell Williams.

The pop-up showcases and celebrates the Spring/Summer 2025 pre-collection by inviting fashion enthusiasts and dog lovers alike to explore a masterfully curated selection of Louis Vuitton’s latest casual and formal menswear alongside an exclusive line of accessories for man’s best friend; dogs, all in a pet-friendly atmosphere. Located in one of New York City’s trendiest districts, the pop-up features a stylishly designed space that marries a boutique feel and modern aesthetics with the brand’s iconic heritage and earth-tone color palette. The interior is adorned with intricate patterns and brown leather couches that create an upscale environment. Special attention has been given to comfort, with cozy areas for two-legged and four-legged visitors to relax in tandem, making it an inviting destination for both fashion enthusiasts and dog owners.

Alongside the pop-up is the newly unveiled campaign, titled “Best in Show”, serving as Pharrell Williams’ sartorial ode to the canine community and to pup parents around the world. Offering an array of collectible items that include monogrammed collars, ascots,  bandannas, bone-shaped water bowls, leather harnesses, mini velvet berets, dog crates, and poop bag carriers featuring bulldog and shiba designs, Louis Vuitton is also tipping its hat towards toward canine parents with a stylish new range of menswear and shoes, along with dog-shaped pouches, bone-inspired coin bags, and a variety of bags—like the notorious LV keepalls, messengers, and trunks—adorned with playful paw motifs. 

Pre-launched on LouisVuitton.com and the LV App on October 24th, 2024, the collection is now officially available in stores worldwide.