Louis Vuitton has announced that they will be showcasing their latest menswear collection — dubbed Louis Vuitton: Walk in the Park — at a Temporary Residency in Soho. The limited-edition installation is dedicated to the most standout pieces of Creative Director Virgil Abloh’s latest vision, and also serves as a pre-launch of the Men’s Fall/Winter 2021 collection.

Allowing patrons to experience and preview the collection, attendees are encouraged to immerse themselves in the Houses’ fashion concepts that mutually connect designer and community. 

Visitors are greeted by a purple-painted storefront, standing out on the corner of Prince and Greene Street with glowing neon arches inside, which are inspired by Paris’ Pont Neuf. Inside, the various colors of the setting create a perfect stage for this season’s upcoming looks.

Directing a focus on the footwear of the collection, iconic Louis Vuitton sneakers line the wall, as well as options that are only exclusive to the Temporary Residency. Cuban-link jewelry and Millionaires sunglasses are also available to purchase at the residency, along with other various accessories. 

Standout pieces on display include the Louis Vuitton coffee-cup inspired bag, emblazoned with the brand’s name on the side with an exclamation point and a sipping “lid.” Various bags are also stamped with this playful logo, displaying Abloh’s unique creative direction in motion.

Legendary storage trunks with various decals and stickers paying homage to the collection make up the displays for the accessories within the space, fully allowing the customer to be immersed in a dream Louis Vuitton world. 

Abloh’s goal with the pre-launch was to show how the collection investigates the unconscious biases instilled in our collective psyche by the archaic norms of society. Abloh also wanted to change the predetermined perceptions society holds on “man made myths connected to the genetics of people, ideas and art.”