Louis Vuitton Highlights the Scents of the Middle East With Fleur Du Désert

Louis Vuitton Highlights the Scents of the Middle East With Fleur Du Désert

GEN V

Louis Vuitton Highlights the Scents of the Middle East With Fleur Du Désert

Jasmine, orange blossom, and rose come together to create a sweet and spicy scent to mimic the feel of the desert.

Jasmine, orange blossom, and rose come together to create a sweet and spicy scent to mimic the feel of the desert.

Text: Stevie Rowley

For their latest scent, Les Parfums Louis Vuitton creates a tribute scent to three of the Middle East’s most popular native flowers. Since 2018, Louis Vuitton has been exploring the olfactory culture of the Middle East. With scents such as Ombre Nomade and Les Sables Roses, Jacques Cavallier Belletrud uses flowers native to the Middle East to show how emblematic these scents have become to the world of perfumery.

For the new scent, Fleur Du Désert, Belletrud, and Les Parfums Louis Vuitton uses jasmine, orange blossom, and rose as the primary floral scents. Jasmine serves as a symbol of beauty and comes from the Far East to the Mediterranean. Orange blossom is a historical staple to the region, as it’s been used since antiquity. Finally, the rose, one of the most famous flowers, originated in Damascus, a city in Syria. Belletrud aims to capture these flowers in their natural setting, and gathers them in a “nectar of flowers.” Fleur Du Désert is more than a perfume, it’s a signature scent and a testament to the influence of the Middle East.

When creating the scent, Belletrud immersed himself in the “absolute beauty” of a lush oasis he stumbled across in the Saudi Arabian desert. Filled with vegetation, this oasis defied the harsh aridity of the landscape and forced life to survive. Fleur Du Désert captures the image of the oasis with a mix of fresh flowers and a spiced trail.

“I didn’t want a Middle East accord in the Western sense of the term, but rather one that truly speaks of the culture and beauty that are unique to that region,” said Belletrud.

In addition to the three flowers, Oud Assam makes its way into the mix. Known as “black gold”, Oud Assam provides a rich essence to the perfume. It has been distilled for two centuries by a family in Bangladesh that is an exclusive supplier to Louis Vuitton. The woody, spicy, amber scent adds depth to the sweetness of the florals and honey scents. A touch of cinnamon adds a warm touch, creating a true desert feel.

All of the bottles for the Middle Eastern-inspired collection capture the colors of the desert. For Fleur Du Désert, the bottle transforms into a deep pinkish hue when placed in light.

This new scent is available in both 100ml and 200ml sizes. Customers can shop the scent at select Louis Vuitton stores and on the brand’s website.

Credits: All Images Courtesy of Louis Vuitton

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