Louis Vuitton and Virgil Abloh, the luxury brand’s men’s artistic director, unveiled the new “Felt Line” which first made its debut during the house’s Fall/Winter 2021 show last year. It features three iconic leather good pieces and reflects the legendary house’s ground-breaking approach to circular creativity. 

Designed using several eco-responsible materials: organic cotton and recycled wool-based jacquard, lining used from 100% recycled polyester derived from existing stocks, straps and handles in Leather Working Group-certified leather, as well as recycled plastic in a multicolor effect for the chains and corners. 

Abloh was inspired by moving blankets, functional, protective, and on-the-go, for this spin on Louis Vuitton classics. It falls perfectly in line with the sustainability dedication he has shown since joining Louis Vuitton in 2018.

At Louis Vuitton, the sustainable development policy has been in place for 15 years. By 2025, the house is committed to reaching the goal of using 100% responsibly sourced raw materials and 100% participation in an eco-design process for all products. 

Abloh modified the Keepall, Keepall XS, and the Soft Trunk, a design he first introduced to the public in his first Louis Vuitton show, into a grey felt design. Detailed in a Monogram pattern in a lurex thread tufting, it gives the impression of disappearing and reappearing across the bag.

The full “Felt Line” arrives at Louis Vuitton locations on July 16. A coat, in the same material, will also be available in limited quantities.