Louis Vuitton traces a lineage stitched in Monogram canvas in celebration of its 130th anniversary. At the center of the House’s latest campaign are its most esteemed bags, captured by Glen Luchford, directed by Roman Coppola, and brought to life through a series of personal stories led by global icons. Each vignette reveals a bond with a cherished Monogram design—one that extends beyond ownership to become a traveling companion.

Introducing the campaign, House Ambassador Zendaya merges her dynamic lifestyle with the Speedy, a bag originally designed in the 1930s as compact, versatile soft luggage. Its supple form, wide zip closure, and signature handles embodied the spirit of a generation on the move. First adorned with Monogram canvas in 1959, the Speedy has since become a living canvas for bold graffiti and expressive collaborations.

Then, in true Parisian elegance, Catherine Deneuve pairs her legendary acting career with the timeless poise of the Alma. Introduced in 1992 and rooted in the House’s Art Deco–inspired Squire lineage, the bag is defined by its rounded Toron handles and curved base, balancing architectural heritage with contemporary artistry.

The Noé finds renewed expression through House Ambassador Liu Yifei, whose carefree sophistication and spirited independence echo the bag’s original purpose. Created in 1932 to carry champagne bottles, the design transforms lightness and durability into poetry through its supple leather, drawstring closure, and fluid silhouette.

That same balance of utility and ease continues with House Ambassador Hoyeon, who brings a modern sensibility to the Neverfull, a contemporary classic introduced in 2007. Echoing Louis Vuitton’s earliest carry-alls, the exceptionally light yet resilient design features hand-stitched handles, adjustable side laces, and a striped textile lining inspired by vintage trunks.

Together, these bags—each conceived from the same spirit of innovation that shaped the House’s earliest trunks—trace a 130-year journey where heritage meets modernity, travel becomes an art form, and ownership gives way to a statement of style passed down through generations.