In exciting announcement this morning, Louis Vuitton has to declared that English athlete Jude Bellingham is officially its newest Friend of the House. Known for keeping a clean-cut style, Bellingham made fashion waves while in attendance at Pharrell Williams‘ SS24 show for Louis Vuitton, rocking an ensemble that held both unique flair and the core aesthetic sensibilities of LV.

“I’m excited to welcome Jude to the House, his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.” says Pharrell Williams, Louis Vuitton’s Men’s Creative Director.

Bellingham has been on nothing short of a meteoric rise, establishing himself as one of the most promising talents in international football and was decorated with this year’s coveted La Liga Player of the Season. Off the field, Jude’s presence is equally impactful with his commitment to engaging and promoting positive social change — aligning closely with LV’s very own philanthropic efforts.

“It is such a pleasure to join the Louis Vuitton family,” says Bellingham in an official statement. “Since I was young, I have always been attracted to the House. I am so happy to continue building a relationship with Pharrell whose work I truly admire.”

V are excited to witness the magic this new partnership cultivates and how it continues to bridge the gap between global athletes and icon fashion houses.