Louis Vuitton Launches New Fragrance Le Jour Se Lève

Louis Vuitton Launches New Fragrance Le Jour Se Lève

The new fragrance will be the 8th in the collection.

The new fragrance will be the 8th in the collection.

Text: Dominique Norman

Since diving into the new territory of fragrances in 2016, Louis Vuitton has released seven different perfumes. The next variation, Le Jour Se Lève, will be available in stores on March 15.

Each perfume, including the latest launch, were carefully crafted at Les Fontaines Parfumées, home to the brand’s master perfumer, Jacques Cavallier Belletrud, which is nestled neatly in the world’s perfume capital—Grasse, France.

The newest fragrance, Le Jour Se Lève, which translates to “the day begins” is composed of mandarin, jasmine, cassis, incense, and musk notes. The mandarin note is a new addition to the LV fragrance family. Belletrud states of the inclusion of the ingredient, “Mandarin is a marvellous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest and the floral aspect of the tree". He also chose Jasmine Sambac from China, the same ingredient used in green teas in Asia. Jasmine notes are a fan favorite for several other Louis Vuitton fragrances as well. While the other fragrances stand alone in their use of florals, fruit, or scents like musk or vanilla, this fragrance is sure to be a hit and fit right in with the LV family with its incorporation of the various scents to make Le Jour Se Lève.

The launch also comes with luxurious bottle presentations, including leather travel cases in multiple colors. You can also get the entire fragrance collection in the travel set, perfect for the the perfume lover.

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