Louis Vuitton is adding a new addition to their men’s universe with a new freestanding store. Located on one of fashion’s most iconic streets, the new Rodeo Drive location opens on July 16th. The new store is the 8th freestanding men’s store in the country and the first in California. The store’s architecture and design highlights the Maison’s long history of craftsmanship and innovation.

A chic style that fits hand in hand with the atmosphere of Beverly Hills elevates the Californian backdrop. The exterior resembles the brand’s trademark Epi leather, due to its textured paneling. Oversized windows give onlookers a full view of the store, creating a welcoming ambiance. The windows allow natural light to shine on the 17-foot ceilings that make up the entryway.

Once inside, artist Marisa Ferreira brings the space alive with an immersive acrylic painting. Made from stainless steel and mirrors, the 3D piece creates a kaleidoscopic illusion. A grand curved staircase connects the bottom and upper levels. Blue leather handrails provide a pop of color.  A “Giant Man”, one of Virgil Abloh’s sculptures, poses in a handstand position on the wall adjacent to the staircase. Alex Proba uses mid-century motifs and colors of the desert to create murals for the VIP rooms on the second floor.

An ample selection of the men’s Fall-Winter 2022 collection designed by Abloh will be stocked for the store’s opening. The collection uses Abloh’s Boyhood Ideology to change the dress codes that are tied to societal archetypes and reimagines them in new, childlike ways. As part of its 20th anniversary, the Tambour watch will be on display and available in its numerous styles.

Decor pieces, such as the Classic Objects Nomades, and hard-sided pieces such as the Courier Lozine, will be available for purchase as well. The store will carry special edition items, like the NBA set, the Wavy set, and the Climbing set in conjunction with the brand’s classic pieces. Customers can customize their leather goods with the on-site hot-stamping service, allowing them to bring a piece of the store wherever they go.

A fragrance counter completes the merchandise for the store. Customers can have their colognes custom engraved at the counter, adding a more personal touch to the experience.

The new storefront makes its Rodeo Drive debut on July 16th.