See Louis Vuitton's Spring/Summer 2020 Campaign

See Louis Vuitton's Spring/Summer 2020 Campaign

Inspired by the Belle Époque era.

Inspired by the Belle Époque era.

Text: Valerie Stepanova

Louis Vuitton has now unveiled its new women’s Spring/Summer 2020 campaign. Inspired by the Belle Époque era, the new campaign focuses on the House’s latest handbag creations, including the new Vanity in Monogram and the latest variations for the Dauphine, now available in Epi leather or suede.

Romantic, daring and visually powerful, the collection silhouettes are photographed by Collier Schorr in London’s legendary Park Lane Hotel—a series of captured moments with a haunting sense of anticipation to each image. Featured in the campaign are Louis Vuitton ambassador Emma Stone, Chinese actress Zhong Chuxi and a cast of models, alongside the unique Art Déco architecture of the hotel as the perfect backdrop for the collection.

The campaign will make its official debut in magazines around the world starting this month. A series of short digital films will also accompany the release online on Louis Vuitton platforms in February, reflecting the same edgy energy to a track by artist Sophie, who also featured as the musical and video backdrop of the Spring/Summer 2020 runway show.

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