In 2017, Stray Kids catapulted K-pop star Felix Lee into the spotlight. Six years later, the band has gone on to reach record-breaking sales, most recently with their fourth studio album, 5-STAR. But today it’s beyond music. Felix, the Australian-born South Korean rapper, singer, songwriter, and dancer is solidifying his global fame as the newest face of Louis Vuitton.

Felix Lee | Courtesy of Louis Vuitton

Nicolas Ghesquière, Artistic Director of Women’s Collections at Louis Vuitton, is enthusiastic about the collaboration, stating “I discovered Felix when I presented my pre-fall collection in Seoul.” That April 2023 show was an incredible feat, taking place on the Jamsugyo Bridge with a set design completed by Hwang Dong-Hyuk, director of Squid Game

“It instantly clicked between us,” Ghesquière said of his relationship with Felix. “He is really talented, I love his energy, his unique personality, and his audacious sense of style.”

The partnership is sure to further Louis Vuitton’s presence among Gen Z while ushering Felix into fashion’s highest echelons.

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