In 2017, Stray Kids catapulted K-pop star Felix Lee into the spotlight. Six years later, the band has gone on to reach record-breaking sales, most recently with their fourth studio album, 5-STAR. But today it’s beyond music. Felix, the Australian-born South Korean rapper, singer, songwriter, and dancer is solidifying his global fame as the newest face of Louis Vuitton.

Nicolas Ghesquière, Artistic Director of Women’s Collections at Louis Vuitton, is enthusiastic about the collaboration, stating “I discovered Felix when I presented my pre-fall collection in Seoul.” That April 2023 show was an incredible feat, taking place on the Jamsugyo Bridge with a set design completed by Hwang Dong-Hyuk, director of Squid Game. 

“It instantly clicked between us,” Ghesquière said of his relationship with Felix. “He is really talented, I love his energy, his unique personality, and his audacious sense of style.”

The partnership is sure to further Louis Vuitton’s presence among Gen Z while ushering Felix into fashion’s highest echelons.