Following Wimbledon 2023, Carlos Alcaraz secured his spot as the #1 ranked player in the world, and just a few months later he was named a brand ambassador for Louis Vuitton. And now, Louis Vuitton released their formalwear campaign with Alcaraz as the face of the new men’s formalwear collection.

The campaign embodied the classic Louis Vuitton elegance and sophistication set in a decadent grand hall covered in metallic gold detailing. In several shots for the campaign, Alcaraz is captured in athletic stances jumping for an imaginary serve, lunging to the side, and mid-run.

Formalwear being the pieces designed to stand out, the collection showcased striking tuxedos and carefully tailored suits that offer a timeless allure to the wearer.

Alcaraz truly brought his spirit and skill to this shoot as if it were a tennis court and the campaign reflects that. The black and gray pieces are beautifully contrasted against the creamy background of the grand halls, while leather briefcases are seen in motion with Alcaraz’s choreographed movement.

The Men’s Formalwear Collection was released on August 25, 2023, and is currently available at us.louisvuitton.com.