Louis Vuitton unveils its newest campaign starring Léa Seydoux

Louis Vuitton unveils its newest campaign starring Léa Seydoux

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Louis Vuitton unveils its newest campaign starring Léa Seydoux

The French film star rocks tossled blonde locks in a series of romantic images.

The French film star rocks tossled blonde locks in a series of romantic images.

Photography: Steven Meisel

Text: Sam Tracy

Léa Seydoux evokes the sensual beauty of Marilyn Monroe as the star of Louis Vuitton’s latest campaign for the LV Capucines bag.

The campaign images are like snapshots of a romantic Sunday morning. Seydoux in her Monroe-esque glory is captured wrapped up in a white bed sheet and embracing the luxuriously crafted Capucines MM bag. Featuring a multitude of crafted elements assembled in hundreds of steps, the bag’s soft leather and lustrous metal accents establish a timeless design. 

“The Capucines represents the essence of French savoir-faire. I’m very honored to be the Capucines ambassador as it’s a handbag I love and wear all the time,” said Seydoux.

The campaign was shot by fashion photography legend, Steven Meisel and art directed by Nicolas Ghesquière, the creative director of the French fashion house. This is not the first time Seydoux has worked with LV. The Parisian beauty was announced as a Louis Vuitton ambassador in 2016, joining the stylish likes of Alicia Vikander, Jennifer Connelly and Michelle Williams. 

The Capucines moniker draws inspiration from the storied history of Louis Vuitton. The eponymous designer opened his first store on Rue Neuve-des-Capucines in 1854. The Capucines bag is a testament to Louis Vuitton’s fine craftsmanship and the quintessence of the house’s leather artistry.

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