To front its newest women’s campaign, Louis Vuitton has tapped house ambassadors Deepika Padukone, Elaine Zhong, Hoyeon, and Léa Seydoux who travel through the wonders of Paris. Captured by photographer Ethan James Green, with a subsidiary film by director Quentin Saunier, the campaign highlights each star’s individual style while conveying a contemporary vision of femininity, reflected in the bag she is carrying.

Set across various Parisian locations with looks from the Women’s Fall/Winter 2023 collection, the campaign features scenes with each woman and her new accessory. The GO-14 bag is a main character, designed by women’s Artistic Director Nicolas Ghesquière as a tribute to Louis Vuitton’s history. Hoyeon is posed with her shoulder-slung GO-14 on a bicycle on the Pont Alexandre III, while Deepika Padukone can be seen on the rooftop of the Palais Galliera with The Eiffel Tower hinted in the background, shown in contrasting colors that create a mix of playful sophistication that echoes France’s most celebrated monument.

The campaign also features The Capucines handbag, which pays tribute to the house’s first store which opened in 1854 on the Rue Neuve-des-Capucines. Léa Seydoux races down the picturesque Rue Galliera with her Capucines bag handy, while Elaine Zhong sports a classic white version in the courtyard of the Palais Galliera.

With a limitless amount of savoir-faire, the timeless bag is both simplistic and convoluted, aligning with the many facets of the Louis Vuitton brand.

The GO-14 and the Capucines are available to shop exclusively in Louis Vuitton stores.