Singer-songwriter, pop icon, and Men’s Creative Director of Louis Vuitton, Pharrell Williams has partnered with the luxury fashion house to create the LVERS scent, a groundbreaking men’s perfume that guarantees the wearer a capture of sunlight itself. Dropped this month, LVERS is more than just a smell – it’s a sensory experience that reflects the brand’s developed mission to explore the abstract. Williams, who took the helm as Louis Vuitton’s Men’s Creative Director, brings his unique vision to the world of fragrance, asking consumers to consider: “What will you do when the sun shines on you?”

Crafted at Les Fontaines Parfumées in Grasse, France, the fragrance is an outcome of a whirlwind collaboration between Williams and LV’s master perfumer Jacques Cavallier Belletrud, supported by his muse: his daughter, Camille. LVERS features an unconventional blend of ingredients, each chosen for its healing properties and stimulating elements. Galbanum, a rarely-used resin, adds a green, spicy kick, while the wearer remains grounded with hints of cedarwood and sandalwood. Zesty bergamot and crisp ginger round out the composition, creating a fragrance that evolves like the rising sun.

The LVERS bottle is a work of art in itself. Its prismatic surface plays with light, while the golden liquid within mimics the glow of sun-kissed skin. For the jet-setting crowd, Louis Vuitton offers a travel case and fragrance trunk featuring Williams’ signature “Damoflage” pattern – a funky fusion of the classic Damier check and camouflage print.

But LVERS isn’t just about its scent and appearance, it’s about feeling good in one’s own skin. The ingredients, rooted in ancient Greek and Egyptian medicinal practices, along with traditional Eastern healing arts, the LVERS transforms from a mere fragrance into a wearable tonic for a dose of wellness. The LVERS bottle is a work of art in itself. Its prismatic surface plays with light, while the golden liquid within mimics the glow of sun-kissed skin. For the jet-setting crowd, Louis Vuitton offers a travel case and fragrance trunk featuring Williams’ signature “Damoflage” pattern – a funky fusion of the classic Damier check and camouflage print.

Upon its release, one thing is remotely clear: Williams and LV are not just creating a new smell, they’re bottling a philosophy. Discover more about Louis Vuitton’s LVERS fragrance and accesories at louisvuitton.com.