In the time when digital menswear fashion shows are in full swing, the Paris-based designer label Ludovic de Saint Sernin took to Instagram to share the first look at their forthcoming Spring/Summer 2021 collection. The film, shot by Théodore Huggonier starring Pacôme Parent and Cian Chapelle-Molloy, came out with the support of the Fédération de la Haute Couture et de la Mode. The full collection is set to be revealed in September as a celebration of love and summer that captures the precious moment where you meet someone for the first time and fall in love with them.

Watch the full video below and share your thoughts on this short film via the comment section on the label’s Instagram account.

https://www.instagram.com/p/CClYErgKENc/

https://www.instagram.com/p/CClraByiyyR/