Fantasies have become reality—not just through Ludovic de Saint Sernin’s designs, but in his real life. The independent designer, Ludovic de Saint Sernin, has partnered with global fashion retailer Zara to offer his visionary yet versatile collection to a global audience.

For any independent designer, a collaboration with a fashion powerhouse like Zara marks a true pinch-me moment—one that rings especially true for Ludovic de Saint Sernin. “One of the notions at the heart of the film is daydreaming—there’s a sense of whether or not what’s happening is real,” Ludovic de Saint Sernin says. “But I also wanted to offer a reminder to the world to keep dreaming bigger and bigger. Of course, dreams can’t be realised alone. We’re so incredibly grateful to the entire Zara team for the trust, encouragement, and enablement to fully realise our vision.”

Photography by Gordon von Steiner

Directed by Gordon von Steiner, the campaign visuals follow the campaign stars, Alex Consani and—V155 cover star—Amelia Gray, through the city closest to Ludovic’s heart and creative vision: New York. The dynamism of the city pulses through the collection, expressed in energetic, forward-thinking design and thoughtful homages.

Percise tees paired with a low-rise jean recalls the ease of chic in the 90s and 00s, while exaggerated-shouldered blazers and dramatic furs reflect the powerful feminine energy of the 80s. Looks transition day to night through Ludovic de Saint Sernin’s staple black leather—in bralettes, corsetting belts, and cigarette pants—and vintage-wash relaxed denims. Metal eyelets, emblematic of Ludovic’s brand, are rendered as polished chrome studs that trim leather trench coats, minidresses and gowns, stacked belts, pant pockets, and gloves.

Photography by Gordon von Steiner

“What we’ve created together is my idea of the perfect wardrobe: pieces crafted with incredible quality that I want to wear, that I want my friends to wear, that I want everyone to wear!” says Ludovic de Saint Sernin. “The most incredible aspect of working on this collection was knowing how universal it would be.”

Ludovic de Saint Sernin x Zara will be available to shop from November 17th at zara.com and at select stores worldwide.

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