LUISAVIAROMA Makes Splash at Spring Studios

LUISAVIAROMA Makes Splash at Spring Studios

The Italian retailer's latest pop-up is a month-long pop of color.

The Italian retailer's latest pop-up is a month-long pop of color.

Text: Stephanie Ge

LUISAVIAROMA's recently popped pop-up store, open now at Spring Studios in Tribeca, offers a shopping haven from the cold winter air. A summer-themed display of pastel colors and bold patterns, the partnership is an extension of the retailer’s Florence flagship, boasting festive wares from the likes of Missoni, Moschino, Alberta Ferretti and more.

Spring Studios, which also houses the dining and coworking space Spring Place, is known as a place where fashion and business intertwine. The pop-up, dubbed “LVR: Home for the Holidays” thus links Luisa Via Roma’s Italian heritage to the future of the fashion marketplace—something the venerated retail juggernaut has already been doing for years. Founded in 1929, LUISAVIAROMA launched its e-commerce arm back in 1999, back when most consumers were doing their online shopping on dial-up.

But 10 years ago, CEO Andrea Panconesi started innovating within the brick-and-mortar space. “It was my vision to create a shopping experience that was different from others, where the customer could interact with in-store product while at the same time having access to online items,” says Panconesi in a statement. The pop-up at Spring Place brings this vision to life, with in-store styling available and a massive online inventory just a click away, via interactive digital consoles.

From a 30,000 online inventory, Panconesi and company whittled down the in-store stock to just 30 key items. The shop will also host co-branded mini pop-ups throughout its month-long stay, dropping new capsule collections weekly and offering professional makeup tutorials and beauty treatments.

“LVR: Home for the Holidays” herald’s the brand’s 90th anniversary and 20th of its online business sector. So while the pop-up has been a long time in the making, don’t leave your holiday shopping till the last minute; LUISAVIAROMA’s New York minute will expire on December 15.

Versace tee at LVR Home for the Holidays

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