ZOMER is on a hot streak and qualifying for the LVMH Prize just throws more fuel on the fire. For Spring/Summer 2025, the Paris-based label takes its experimental edge to Japan. Shot by photographer Fumi Homma, the campaign feels like stepping into a vivid dream—where nature, organic architecture, and fashion collide.

Every shot plays with perspective and form. A model stands at the edge of a modernist structure, its Mondrian-inspired facade—bold yellows, deep reds, and stark black lines— mirroring ZOMER’s fearless approach to color. The connection to Mondrian feels natural, tying back to the brand’s Dutch roots and a legacy of boundary-pushing artistry. The contrast between the rigid, structured architecture and the fluid drape of the garments creates a dynamic that defines the collection’s striking visual language.

The setting shifts from lush green hills to sharp, futuristic buildings. This clash of elements elevates the campaign to an almost surreal state, capturing a world where rigid structures meet the unbound movement of flowing silhouettes. ZOMER’s signature playfulness comes alive through unexpected proportions and textures.

Beyond the vibrant visuals, there’s a narrative that explores how man-made forms coexist with nature’s inherent fluidity. The Paris-based duo of designer Danial Aitouganov and stylist Imruh Asha draws inspiration from mid-century Japanese architecture, where sweeping lines and organic materials meet sharp, purposeful geometry. This translates into a campaign that highlights how even the most rigid shapes can offer surprising elasticity—mirroring the evolution of nature, modern architecture, and fashion itself.