The retail giant that is Macy’s has announced that by the end of 2020 they will no longer be selling fur. This fur ban includes all of Macy’s subsidiaries, including the legendary Bloomingdale’s and all of its brand partners. According to their site, Macy’s private brands are fur-free immediately. While Macy’s will continue to sell faux-fur, they will stop the sale of fur and close its Fur Vault and Maximilian locations.

This ban comes just a few weeks after the monumental step the state of California took, becoming the first state to completely ban all fur. These massive leaps forward towards a fur-free nation have given hope to many members and designers of the fashion world who align with a “save the animals” morality.

Macy’s stated that their fur-free policy was developed in partnership with The Humane Society of the United States and in alignment with Fur Free Alliance guidelines.

In a blog post, The Humane Society wrote, “The fur industry simply cannot justify the cruelty it inflicts on 100 million animals each year—including foxes, mink, rabbits and raccoon dogs. We are proud to be part of the revolution that is working to bring an end to this suffering, and we will continue to fight this scourge globally until it is wiped off the face of the earth. Today’s announcement from Macy’s gives us added inspiration and our movement even greater momentum as we continue to work toward a fur-free future.”

BREAKING NEWS: @Macys and @Bloomingdales are going fur-free! In partnership with the HSUS, the retailers will also be closing all fur vaults and salons.

This is a monumental day for animals! 🎉 https://t.co/L4LDpxwiZO pic.twitter.com/QFdxexMBHL

— The Humane Society of the United States (@HumaneSociety) October 21, 2019

Jeff Gennette, chairman and chief executive officer of Macy’s, Inc. said: “Over the past two years, we have been closely following consumer and brand trends, listening to our customers, and researching alternatives to fur. We’ve listened to our colleagues…and we have met regularly on this topic with the Humane Society of the United States and other NGOs. Macy’s private brands are already fur-free, so expanding this practice to across all Macy’s, Inc. is the natural next step.”