Maison Margiela debuts its Co-Ed Spring-Summer 2022 Collection in a mystical production, touching upon themes of fantasy and reverie throughout. Creative Director John Galliano aimed to express the power of nature and passage of time through the medium of haute couture. A film based on an original concept by Galliano and directed by Olivier Dahan features the collection in all its glory, on display with movement, bringing the designs to life. 

Galliano observed a “utopian youth” for Margiela’s latest Co-Ed collection, inviting a narrative inspired by nature, time, instinct and a heroic hope for the future. This vision is expressed explicitly through the feel of the collection. Knitwear, coats, boots, headwear and bags all portray this eclectic collection.

With a feel of different fantasy scenes, Margiela invites you directly to the production scenes itself, varying from a mystifying sea setting, to what seems like a haunted forest or cemetery, an end-of-days abandoned carnival and school-production-esque enchanted lake. 

Though all the settings of the campaign scream busy in their own way, it doesn’t take away from the looks themselves, but contributes to them in some way. Whether it’s colored nets signifying a nod to magnet fishing or denim motifs interlaying in a loden coat, the concepts of traditional wear are weaving with modern influences creating a narrative of their own.

Bright colors stand out against the muted color palette of the scenery, with rubber Mary-Jane Tabis coming in bold yellows and blues.

Headdresses of many shapes also take form, varying from chain metal sheaths that encompass the face to billowing bonnets or caps resembling a sailor’s hat.

Margiela never fails to take our breath away, and in this collection, we’re directly transported to the scenes of the campaign, offering us a fantastical insight and break from fashion’s traditional practices.