Make Moves in Moncler This Season
Moncler released their collaboration with Hiroshi Fujiwara for the seventh chapter of the Genius Project.
October 3 marks the unveiling of “The Next Chapter” of Moncler’s Genius Project that was launched in 2018. The venture allows different creatives to put their mark on the classic Moncler designs. The seventh installment, dropped today, is a collaboration between Japanese musician and founder of fragment design, Hiroshi Fujiwara.
Fujiwara is also referred to as the godfather of street fashion. In the eighties, he traveled to New York where he was introduced to hip-hop music and fashion. He brought these influences back to Japan and is credited with popularizing the genre and style.
The pieces in the collection are the embodiment of Fujiwara’s futuristic and military-esque style. But, they are also made with light fabrics that emphasize fluidity and movement. Whether it’s the green bomber jacket or the bright orange parka with chunky white letters spelling “MONCLER FRAGMENT” on the back, even the athleisure tracksuit—the collection has something for everyone.
Accompanying the launch of the collection was a brief film that encapsulates the essence of the clothing. Follow the two main characters, clad in the orange parka and a long, industrial style jacket through a futuristic labyrinth of wonder and metallic color.