Malone Souliers New Campaign Speaks Without Words

An Italian luxury shoe collection for the self-expressive dresser

Malone Souliers’ Autumn/Winter 2022 collection honors the self in the best way a designer knows how: creating a collection based in craftsmanship and confidence. The designer shoe brand’s most recent campaign, A Sense of Self, presents a toolkit for its wearers to express themselves without needing to say a word—the language of fashion communicating individuality at its best.

“Style can sometimes seem like a passive thing—you choose the items you like and allow them to represent you – but it’s very much an active process,” says Mary Alice Malone, the brand’s Founder and Creative Director. “It’s the practice of defining and redefining the self in a way that feels empowering. Through personal style we can communicate with others, but above all it is something we do for ourselves. That’s who this collection is for: the person who takes joy in dressing for themselves, and who draws energy from the feeling this gives them.”

Malone Souliers’ shoes have always been rooted in comfort and class, but this campaign brings something new to the table. From the Dali suede chukka boot to the contemporary Andre fisherman’s sandal, this season’s men’s offerings are versatile, wearable, and highly personal—A collection to cultivate a bold new self-image.

Each pair of shoes is handmade in Italy in small, family-run factories, where crafters use artisanal techniques passed down through generations.

The Malone Souliers AW22 Collection is available now online and at the Malone Souliers’ Flagship Boutique in London.

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