Mansur Gavriel Introduces Its New 'Love Forward' Campaign

Mansur Gavriel Introduces Its New 'Love Forward' Campaign

Mansur Gavriel Introduces Its New 'Love Forward' Campaign

Featuring an inspirational cast of multidimensional creators that includes model, activist and V127 thought leader Dilone.

Featuring an inspirational cast of multidimensional creators that includes model, activist and V127 thought leader Dilone.

Text: Valerie Stepanova

In an effort to celebrate love through diversity, strength and community, modern luxury house Mansur Gavriel is launching its latest brand campaign dubbed 'Love Forward.' With an inspirational cast of multidimensional creators, artists and activists that includes Dominican-American activist, model and V127: The Thought Leaders Issue star Dilone, the campaign goes beyond the “what” and introduces the “who” guiding the brand forward. In addition to Dilone, the project stars body-positive trans model and LGBTQ activist ​Jari Jones​, bonafide social media star and creator ​Parker Kit Hill​, former model and muse to Alexander McQueen ​Laura Morgan​, Skate Kitchen founders ​Brenn & Jules Lorenzo and​ Australian-Japanese model ​Fernanda Ly.

Each talent is thoughtfully paired with one of Mansur Gavriel's updated silhouettes and iconic colorways, creating an authentic reflection of the style and diversity Mansur Gavriel embodies. The campaign itself was executed by a female-led crew that included the label's longtime partners and collaborators. Shot and directed by Ukrainian twins ​Tanya and Zhenya Posternak​ and styled by Melissa Levy​, the campaign also saw ​Jac Martinez​ as Director of Photography, Rei Tajima​ as the Makeup Artist and ​Ayumi Yamamoto as the Hair Stylist​.

“This year has brought on incredible change," the brand's co-founder Rachel Mansur said. "We have always celebrated a rainbow of talent as a brand, and were excited to give it more focus in this campaign.” The other co-founder Floriana Gavriel added: "We wanted to lend our voice to the real changemakers in our community which led us to cast this diverse group of passionate and creative talent."

The digitally-focused campaign is anchored by favorite Mansur Gavriel silhouettes in playful pops of color that represent the rich diversity of our communities, hoping to spark joy and inspire hope for the future. Each ambassador will authentically personify a different color from the collection, showcasing the new label's accessory range that includes Zip Bucket Bag,  Zip Multitude Tote and Cloud Clutch in a range of sizes and colors.

Check out Mansur Gavriel's 'Love Forward' campaign in the gallery below:

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