As Doja Cat traveled through the normally mundane city scenes, Marc Jacobs reimagined construction sites and bus stops into the perfect place to take a beat to relax all while wearing looks from the Pre-Fall 2025 collection. 

“Being on vacation isn’t about where you go,” Doja Cat said. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”

Fresh off the runway, the Dual Bag is modeled by Doja Cat along with a slew of new bag offerings for the season like the Snapshot Pochette, Large Denim Chain Sack, and Glam Claw Clip Shoulder Bag. In addition, Doja Cat wore new ready-to-wear offerings and footwear for walking the streets of New York and hailing a cab — all the while her forthcoming song “Jealous Type” plays in the background. 

The Pre-Fall 2025 collection is available now at Marc Jacobs boutiques globally, online at marcjacobs.com, and at select luxury retailers.