It was the beginning of last summer when Etro’s long-standing creative directors, Veronica and Kean Etro, passed their torch and appointed Marco de Vincenzo as their successor. Since its establishment in 1968, Etro has globally been recognized as a family-run brand with a glamorous bohemian spirit. And parallel to most high-end labels (or of Italian background), the Etro family has their own royal line of succession to designate whoever is next to wear the crown. Except this decision was different – de Vincenzo is an outside member of the Etro family – and left in question the future direction and possibilities the new designer will take.  

But looking at de Vincenzo’s menswear debut, we can agree the collection is a marriage between the designer’s eclectic taste for varying fabrics and Etro’s textile history. Even for his first womenswear collection during Milan Fashion Week, de Vincenzo evolved Etro’s paisley prints (and pattern-galore past) with more simpler, dimensional designs. Etro’s newest menswear collection is no different, bringing a sense of domesticity, voyage, and beyond. 

The show’s backdrop is framed with Etro archival fabrics to allude to their foundation: fabrics. We see upholstered fabrics turned into blouses, over-sized, and dress shirts that give off a homely essence with their vintage floral motifs and neutral color scheme. Keeping this cozy theme, de Vincenzo introduces crochet 3D prints on jumpers, fuzzy pullovers, and a plethora of delicate plaid patterns that are tailored and don’t step too far from the oversized clothing trend (think of ‘70s silhouettes and chunky knits). There’s even a refresh of pattern throughout the collection, some of which inspired by de Vincenzo’s childhood, that are comfortably taken over by jacquard and weaving. 

All of this translates over to the accessories: “Felt Aladdin clogs with thick soles, studded clog sneakers, jacquard velvet shoppers and oversized laser-cut totes suited for daily usage or room furnishing,” as described by the brand to highlight de Vincenzo’s creative past and expertise in leather. 

The collection is a gentle goodbye from the hipster chic look Etro’s predecessors were keen on for their lengthy reign, but the new Etro continues to have family and heritage at the forefront – just with de Vincenzo’s own twist. 

View the full Etro Fall-Winter 2023 below.