To mark the opening of her first global flagship store in Seoul, Marine Serre hosted an intimate dinner celebrating the occasion with long-time collaborators, local creatives, and friends of the brand, including South Korean actor and singer Rowoon, choreographer Lia Kim, Thai singer Natty, and more VIP guests. An afterparty held at Kockiri concluded the festivities with music and dancing.

Regeneration is crucial to the philosophy of the French brand. Marine Serre reduces waste by reusing up-cycled products, working with sustainable fabrics, and ensuring transparency with customers. These regenerative efforts have translated to the brand’s permanent home, with the flagship store functioning as a temple for renewal and revitalization.

Marine Serre Hannam House will open in Hannam-dong, Seoul’s creative district. The bold space is presented as more than just a boutique; customers will experience a spiritual journey drawn from the moon’s cyclical nature, a reference to the brand’s emblem. The two-story space will embody Marine Serre’s unique aesthetic, blending wood, metal, light, and scent to reflect a fusion of ritual and splendor.

The joyous evening captured the vitality and authenticity in Marine Serre’s DNA with an atmosphere full of energy, emotion, and laughter.