Marine Serre x R-PUR for SS21 HIGH TECH MASKS
The brand’s latest team-up with French nano mask maker
Designed to shield from urban pollution, the Reflective Moon Face Mask brings style and comfort to an accessory that has now become a staple in our daily life. R-Pur rejoins cult favorite Marine Serre, to lend their innovative technology and high-quality performances conceiving a specialized anti-pollution mask. A step up from the cloth masks we’ve seen across an extensive number of fashion brands including Collina Strada, Off-White, Proenza Schouler and Burberry.
“We share common values with the designer Marine Serre concerning ecology and the vision of a future to be reinvented. Our first collaboration at FW19 was the first time that protective masks were thought of as fashion accessories. So, it was only natural that we decided to partner together for a second time,” said Matthieu Lecuyer and Flavien Hello, Founders R-Pur.
The Marine Serre x R Pur mask works three-fold, filtering out nanoparticles protecting from pollution, bacteria and viruses. Double straps gently fasten the mask airtight, securing optimal protection. Crafted out of high quality materials, the lightweight and breathable fabric features Thermo-Control Technology that keeps you warm in cold winter air and allows you stay cool in the summer humidity. An all around ergonomic design, fitted with an interchangeable filter guaranteed to keep the bad stuff out and technical memory foam to maximize comfort.
Marked with the French designer’s signature crescent moon pattern, the one-size-fits-all accessory represents a commitment to health and safety, and opts for a less dramatic and more responsible fashion statement. This exclusive collaboration lives up to the brand’s recent history of radical creations.
R-Pur was around long before Covid-19, and before PPE became a household term, designing and making its mask in France. Responsible for creating the most effective filtering mask in the world.