Twenty-one years after the launch of the original design of the Tambour watch, a new chapter of Louis Vuitton has emerged. House Ambassador and Grammy-Award-winning actor Bradley Cooper stars in a new campaign shot against the backdrop of the Musée d’Orsay in Paris, donning the new Tambour which becomes dazzled with sleek lines and elegance—combining both aesthetic and purpose into a functional yet chic design.

A series of portraits are captured by Mario Sorrenti, along with a campaign video by Damien Chazelle depicting the mystery and seductive savoir-faire of the campaign. The campaign, along with the Chazelle-directed video pays homage to the theme of time with the encounter between Cooper and a woman against the silhouette of the Musée d’Orsay’s grand mechanical clock. The video is played in reverse to give the viewer a look into the beginning and transitions to the individual travels that both will take before their meeting intertwined with flashbacks of the past.

Crafted by the Maison’s watchmaking manufacturer La Fabrique du Temps Louis Vuitton, the new Tambour is both unisex and perfectly fit for any experience.

The iconic timepiece is now available to shop at louisvuitton.com.