Milan-based fashion house Marni and Los Angeles brand Madhappy have collaborated to present their ‘Heart to Heart’ collection in celebration of World Mental Health Day on October 10th, 2025.

As both brands are devoted to creativity, individuality, and emotional wellbeing, ‘Heart to Heart’ merges innovation with purpose. The collaboration is dedicated to raising awareness and promoting support for mental health and wellbeing globally.

The collection combines Madhappy’s laidback California vibe with Marni’s unconventional design style, evoking whimsy, comfort, and ease. The capsule ranges from fleeces to t-shirts and accessories, with 15 pieces displaying playful graphics and trendy character-driven designs. The signature Madhappy handstitching is included on the hoods the fleeces, while contrasting seams add interest to baseball caps. The color palette for the collection is comprised of vivid red, lavender, black, and soft mint green. In partnership with Japan’s KUUMBA International, a blanket and incense pack will also be available.

As an independent initiative from the brands, the collection’s net profits will be donated to The OTB Foundation, a non-profit organization from Marni’s parent group, as well as The Madhappy Foundation. The profits will go towards funding advancing mental health initiatives in local communities and beyond.