The iconic Italian sportscar brand opened its new flagship storefront location in Milan along with personalities from the world of fashion, showbiz, sports, and music in the heart of the city’s elegant Magenta district.

Some of the international stars in attendance at the opening include; Italian-French-Egyptian model and social entrepreneur Elisa Sednaoui, Spanish top model, actor, and philanthropist Jon Kortajarena, Italian actor Alessandro Borghi, and the Italian pianist and composer Dardust were among those who raised a glass and celebrated the opening Maserati’s new flagship store.

The new store was designed with a pioneering new architectural concept, co-created together with the New York-based experience design firm Eight Inc.

The design marks a departure from the traditional aesthetics of the “bright and sterile” car showroom. The inviting new environment, imbued with Italian beauty, presents the cars dramatically spot-lit like dynamic sculptures in a darkened art gallery.

Part of the environment includes a new Masarati experience known as ‘Fuoriserie.’

Which is the trident brands customization program, that allows clients to express their personality and creativity to design one-of-a-kind vehicles. They can start from a blank slate and include a wide range of personalization features, from bold exterior colors and patterns to the subtle details in the multi-colored stitching of the interior leather upholstery.

When asked about the new storefront and the future cars to be sold and displayed there Davide Grasso, CEO of Maserati, says;

“From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind. Our new store concept embodies our values of passion, innovation and beauty through the lens of Italian luxury. Our wish here is for clients to express their passion by creating their very own Maserati.”

Following the world debut in Milan, Maserati will be opening new stores in Hong Kong, Shanghai, Melbourne, Madrid, and Berlin by the end of 2022, with many more locations across the world to come in 2023, including Los Angeles, Toronto, London, and Tokyo.