This season’s luxury infatuation: Barbie. From a Barbiecore Swarovski drop to the recent JW Anderson collection, the classic Mattel doll is just about everywhere. The newest luxury brand to take on the inspiration? Maserati. In an ultra-limited drop, Maserati has unveiled their new hot pink Fuoriserie edition Maserati Grecale. Emblazoned with the Barbie logo, this SUV may be your next step to building the Barbie dream life.

Dripping in that classic Barbie pink, the Fuoriserie Maserati Grecale screams of childhood nostalgia. With neon-yellow lining around some edges of the SUV, the car takes on a Lisa Frank fantasy image. This dreamscape pushes its way into the interior, lining the all-black seats with intricate pink stitching. With Barbie logos adorning headrests and an iridescent topcoat, the Fuoriserie Maserati Grecale pushes maximalism to the edge. 

The drop is described as ultra-limited for a reason, with only two units being available. The first of these units was unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at their holiday launch, while the second remains under wraps with plans for a 2023 launch. This exclusivity makes the Fuoriserie Maserati Grecale a collector’s item; very few people will be able to get their hands on one. 

It’s a somewhat wild phenomenon, seeing these classic high-end brands toying with such grandiose theming. Barbiecore is all about the larger-than-life, with bright colors that blind the eye. This seems antithetical to the history of Maserati, something so founded in the idea of suave luxury. And yet, it works. Maserati has gone out on a limb, and the results should be celebrated.