GUESS has a new face, and it’s none other than Maura Higgins. The Irish television personality first rose to prominence in 2019 as a standout finalist on Love Island UK and has since expanded her career across television, film, and modeling. Now, she fronts Allegra Shows Off, the latest campaign for the brand’s Allegra bag.

Since leaving the villa, Higgins has hosted Love Island USA’s Aftersun specials, fronted the Irish edition of Glow Up, spent nineteen days in the jungle on I’m a Celebrity, and made it to the finale of The Traitors US. Alongside television, she has been building a modeling career with Elite Model Management and made her film debut this year in The Spin. She is also set to appear on the upcoming season of Dancing with the Stars.

For Allegra Shows Off, Higgins steps into a stripped-back studio setting, framed by hard spotlighting and the presence of a vintage roadster. The Allegra itself has been reworked to match, with totes, satchels, and shoulder styles all getting pleated panels and knotted lace detailing that bring a new sense of movement to the silhouettes. The palette shifts into a warmer, richer mix of cognac, espresso, and olive. For hardware, the bronze G appears more sparingly across the collection. While faux suede and soft folds give the bags a gentler feel.

Courtesy of GUESS

“At GUESS, accessories have always been statement pieces,” said Nicolai Marciano, the brand’s Chief New Business Development Officer, of the decision to build an entire world around the bag rather than simply photograph it. “Allegra is exactly that, distinctive, tactile, endlessly wearable, confident, and unmistakably ours.”

The latest Allegra styles are available online, at GUESS stores, and at select retail partners.

Courtesy of GUESS