MCM Launches New Holiday Campaign Featuring Christine Quinn

V wish Christine Quinn was in our advent calendar.

German luxury brand MCM has launched a holiday campaign with Selling Sunset’s Christine Quinn. The campaign, which launched on November 17, focuses on a larger-than-life Advent Calendar featuring some of the best MCM products and, of course, Christine herself.

The Advent Calendar echoes the playful and bold themes that come with the holiday season and underpins the DNA of the German luxury fashion house. The calendar offers an assortment of iconic products that speak to the MCM persona, including a small Berlin Crossbody in a festive range of colors with 24k gold-plated hardware, an MCM fragrance-shaped novelty crossbody bag, a holiday-edition MCM eau de parfum, and an Après Ski capsule including an all-over Cubic Monogram jacquard-knit shimmer top with matching leggings.

When asked what it means to be the face of the holiday campaign, Quinn said, “It is a dream come true to be the face of the new MCM holiday campaign. As a longtime fan of their iconic logo totes, luggage, and clothing, MCM has always been a staple in my wardrobe. I am so honored to work with such an incredible creative and professional fashion house – from start to finish.”

The campaign and collection were brought to life with the fierce face of Quinn, the creative mind of director Maya Margolina, and the dance-worthy sound of Isabella Lovestory’s song “Fashion Freak.”

The assortment of products featured in the advent calendar are all on sale now, and the final addition to the campaign will launch in December and will feature a special release of MCMs iconic hard luggage.

If you are still gift shopping, if you haven’t even started, or if you want to treat yourself this holiday season, Quinn says, “These items make the perfect holiday gift for your loved ones or ever better – you! Treat yourself not only because it’s the holidays but because you deserve it.”


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