Fashion and basketball unite as MCM and PUMA Hoops unveil the third and final installment of their collaborative Autumn/Winter 2023 collection. Promising to infuse a stylish touch into the world of athletics, the collection features an array of vibrant ready-to-wear pieces and an edition of PUMA’s TRC Blaze Court Shoe.
The latest collaboration draws its inspiration from the energies of the basketball lifestyle and the vibrant hip-hop subculture. It celebrates a shared vision of freedom and self-expression through movement and delivers bold designs to make a statement.
PUMA x MCM TRC Blaze Court Shoe is a true testament to the creative synergy between two iconic brands. Seamlessly blending MCM’s distinctive design codes with PUMA’s cutting-edge sports technology, this shoe offers a fusion of aesthetics and high-performance features. It is poised to become a coveted item for both sneaker enthusiasts and basketball professionals.
The face of this campaign, Marcus Smart, is an esteemed PUMA Hoops ambassador, NBA Defensive Player of the Year with the Boston Celtics, and current player for the Memphis Grizzlies. Dressed in stylish apparel and, of course, the TRC Blaze Court Shoe, Smart is showcased in front of an industrial backdrop. To mimic his daring plays on the court, he embodies what the campaign represents: individuality, movement, and a blend between luxury and athleisure.
The collaboration extends beyond footwear to encompass a thoughtfully curated range of apparel items. With a bold and trendy aesthetic approach, these pieces promise to elevate your style game, whether you’re on or off the basketball court. From comfortable knit shorts and tank tops to stylish windbreakers, sweatpants, and jerseys, the PUMA x MCM collection leaves no stone unturned in delivering a full lifestyle experience.
The Autumn/Winter 2023 collection is now available. Individuals can find the collection on MCM’s official website and in select store locations.