As football fans eagerly anticipate this year’s UEFA Euro tournament, Munich-born fashion powerhouse MCM steps onto the pitch with a winning strategy of its own. With a history of supporting international football icons like Christian Ronaldo, Lionel Messi, and Neymar Junior, MCM gears up to, once again, score big in the realm of style and sport this summer with their Eurocup collection.

Now, as Germany prepares to welcome the Eurocup again, MCM stands at the forefront with a collection that features six unique pieces, all paying tribute to the house’s German heritage and the electrifying atmosphere of the quadrennial tournament.

Leading MCM’s football campaign is none other than German national player Jonathan Tah, the stalwart defender for Bayer Leverkusen. Tah’s partnership with MCM embodies the brand’s Maverick message, resonating with his fearless on-and-off-the-field demeanor and determination. His journey with MCM traces back to the start of his career when he purchased the iconic MCM Stark Backpack—a symbol of his rise in the football world.

“Everybody can choose their own way – and this is good.”

– Jonathan Tah, German national player

Captured against the backdrop of Düsseldorf, photographer Davit Giorgadze and stylist Christian Stemmler bring to life the spirit of both Tah and MCM. From a Lauretos-mixed, fun football-uniform-inspired look to football-inspired backpacks and weekenders, each piece in the collection celebrates the legacy of football. Moreover, MCM offers a limited edition of six backpacks, each representing the home nations of some of the world’s most influential players, including designs for Germany, France, Switzerland, Portugal, Korea, and Brazil.

As the excitement builds for Euro 2024, MCM invites fans to join the celebration through various activations online and in-store. From exclusive brand experiences to coveted prizes like match tickets and signed merchandise by Jonathan Tah, MCM ensures that fans are at the heart of the action.

Discover more of MCM’s Eurocup capsule collection at MCM.com.