German luxury house MCM goes “From Munich to Mars” during Milan Fashion Week with its Autumn/Winter 2024 collection. Taking inspiration from Munich’s rich history, the foundational MCM codes fuse heritage craftsmanship and futuristic innovation. The conceptual collection explores MCM’s evolution, exploring new frontiers through classic iconography, from traditional winter essentials to modernist twists, reflecting MCM’s tradition of luxury, versatility, and movement. 

Designed by Creative Director Katie Chung, MCM presented their newest collection at the Palazzo Serbelloni in Milan. The historic venue was transformed into an exploration of space, from Earth to Mars, in a culmination of worlds of wonder and intrigue. The collection is shown in a space between Earth and Mars, marked by portals serving as gateways.

Courtesy of MCM

The collection itself also moved between worlds, taking pieces of MCM heritage codes and reinventing iconic styles while offering a new, futuristic perspective on luxury. In the spirit of innovation and forward-thinking, the lineup caters to the needs of individuals of all ages and gender identities. Embracing versatility, each piece is designed for on-the-go lifestyles and daily commutes to global adventures. 

Courtesy of MCM

“MCM was founded with a spirit of innovation and independence, redefining luxury since its inception. With a commitment to craftsmanship, versatility, and inclusivity, MCM empowers individuals to explore the world without boundaries, both physically, virtually, and beyond,” says Sabine Brunner, President and Brand & Commercial Officer at MCM. 

With the intent to break boundaries, the collection emphasizes sustainability with the MIRUM capsule featuring plant-based leather alternatives. In addition to innovations in eco-conscious luxury, MCM also includes key pieces like the Black Label line in their newest collection. Exploring an evolution of elegance, the Diamante 3D and Diamante Soft create the new ‘it shape’. In ready-to-wear, MCM introduces Laurel Denim Jacquard, Monogram Re-Nylon, metallic leather, and refined grain leather in an exploration of new materials and textures. To complete the collection, MCM nods to footwear styles with the new Silver Swarowski Ballerinas, Monogrammed Moccasins, and metallic snow boots. A new eyewear partnership with Marcolin introduces AW24 styles. Additionally, the new Inter Parfums, Inc fragrance MCM Crush, adds a touch of allure.

Courtesy of MCM

To add to the AW24 collection, MCM and Harper Collective – the lifestyle luggage brand co-founded by Jaden Smith and Sebastian Manes– tease a Sustainable Travel Lifestyle Brand Collaboration, pioneering eco-conscious luxury with three distinct suitcase silhouettes.

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