In a celebration of brand heritage, German fashion brand MCM has launched its all-new Maxi Monogram Collection. The collection brings an assortment of 22 leather goods with an embellished, larger iteration of the MCM Visetos, the signature pattern of MCM consisting of the brand’s initials “MCM” and laurel wreaths.
MCM, short for Mode Creation Munich, is a luxury fashion brand that specializes in leather goods and has become recognizable by its distinctive logo-embossed patterns. The Visetos pattern has long since become a part of MCM’s DNA. This pattern is typically applied to MCM products using a combination of embossing and printing techniques, usually featuring a brown or black leather good with the patterned motif in a contrasting color, often in a cognac or tan shade.
The Visetos pattern has become synonymous with MCM’s brand identity of value in heritage, craftsmanship, and luxury aesthetic.
Zoomed-in Visetos appear larger than life on the assortment of bags, wallets, accessories, and, even, a leather dog. The seasonless collection boasts a plethora of leather handbag styles, including crossbody zippered bags, mini duffels, and small totes. For the shoe lovers out there, MCM has two different styles of slides, as well as, several different styles of sneakers. The most eye-catching accessories award has to go to the puppy and bunny dolls printed in the MCM Visetos.
This collection is available at us.mcmworldwide.com.