McQueen's New Moment

McQueen's New Moment

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McQueen's New Moment

Sarah Burton blends structured accessories, voluminous shapes, and eye-popping colors for a street-ready take on the brand’s signature romanticism

Sarah Burton blends structured accessories, voluminous shapes, and eye-popping colors for a street-ready take on the brand’s signature romanticism

Photography: Naguel Rivero

Styling: Jérôme André

Text: Michelle Diaz

For Alexander McQueen Pre Fall 2021, Creative Director Sarah Burton intends to keep the brand’s signature romanticism, but this time she’s bringing it to the streets. It is a continuation of themes and silhouettes explored within the Spring 2021 ready-to-wear collection. The street-ready collection will give the same feeling that Alexander McQueen himself gave to his studio, the idea is to promote fashion and make it for everyone.

“We wanted to capture a brave burst of colours and the way Sarah Burton pairs something like a couture gown with flat combat boots,” said Gro Curtis, V Magazine’s Fashion Director. 

The collection consists of Burton’s signature style of frilly dresses paired with leather boots, a touch of leather, and power suiting. “She makes it dreamy but also real at the same time.” 

Just like McQueen, Burton takes classic silhouettes and turns them into something completely new. The pieces in the collection are dramatic, exaggerated and overflowing with the Victorian-gothic essence we’ve all come to fall in love with. 

Also, a new bag is introduced in this collection that will have every Instagram influencer swooning over. Curtis said that the Curve bag designed by Sarah is bound to be an iconic accessory item of the brand. 

All clothing and accessories by Alexander McQueen
Credits:

Makeup Patrick Glatthaar (Total), Hair Gilles Degivry (Artlist Paris), Models Anita Pozzo (Premier), Sekhou Drame (Rock Men), Abdoulaye Diop (The Claw), Set design Olivia Aine, Producer Zoé Martin, Casting Director Affa Osman (Webber), Lighting technician Rémi Procureur, Stylist assistant Yuan Qian, Makeup assistant Isabelle Lefebvre, Production assistant Ludovic Del Puerto, Location Studio Hana

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