The beauty brand that built an empire on minimalist packaging and skin-first formulas, has unveiled its most anticipated release of the year: Cloud Paint Plush Blush. Available at Glossier and Sephora, this new collection reimagines powder blush with the same playful, intuitive mindset that made the original Cloud Paint a cult favorite.
Cloud Paint Plush introduces a “Memory Cloud Texture,” a pillowy-soft formula that transforms under the fingertips into a weightless, blendable powder. The result is a soft-matte, blurred finish that mimics the glow of a New York City sunset. The blush is effortless to apply, buildable, and versatile, inviting users to mix and layer shades just like finger painting. With dermatologist-tested, non-comedogenic approach, it is suitable for all skin types, including sensitive, and offers up to eight hours of comfortable wear while resisting water, sweat, humidity, and transfer.
Courtesy of Glossier
The 10-shade lineup draws on the colors of New York’s skyline at golden hour. Six new shades debut: Billow (lavender), Gale (tawny pink), Float (rosy mauve), Burst (bright red), Plume (rich plum), and Bloom (cool baby pink). They appear alongside four reformulated favorites: Puff (light pink), Beam (soft peach), Soar (bright pink), and Storm (warm rose).
Completing the launch is the Cloud Paint Cheek Brush, a dual-ended, retractable applicator. One side features a rounded, tapered brush for Plush Blush, while the other offers a silicone tip that mimics fingertips for applying the original Cloud Paint cream blush. Designed for portability and precision, the brush reflects Glossier’s mission to make beauty both practical and fun.
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