Meet FENDI's Delicious New Baguette

Meet FENDI's Delicious New Baguette

The brand's first-ever scented baguette.

The brand's first-ever scented baguette.

Text: Fred Sahai

The emblematic FENDI baguette now gets an unexpected olfactory update courtesy of Parisian fragrance brand Maison Francis Kurkdjian. The first FENDI baguette was released in 1997, and has since been in constant reinvention. Francis Kurkdjian has revived and patented the tradition of perfumed leather technology, lending his talents to FENDI for a collection that will be presented for the first time in Miami in December 2019.

FENDIFRENESIA, an eau de parfum, is ripe with leathery and musky notes. The scent has been transferred on the Selleria leather of the FENDIFRENESIA Baguette, through Maison Francis Kurkdjian’s technique.

Francis Kurkdjian worked with Christelle Boulé, a young Swiss-Canadian with a focus in experimental photography and the visual representation of the olfactory sense. Boulé captured the soul of the FENDI fragrance, creating a visual campaign for the FENDIFRENESIA Scented Baguette, which will be available in limited-edition exclusively in the FENDI Miami Design District boutique.

There is also a mini-format, the scented Nano Baguette. Both bags are yellow, and contain a 5 ml bottle of FENDIFRENESIA. The Nano baguette is also available online.

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