Multiplatinum recording artist Melanie Martinez has partnered with Flower Shop Perfumes Co. to launch a new four-fragrance collection. Titled “Portals Parfums”, the collection shadows Martinez’s same-named third studio album, which debuted at #2 on the U.S. Billboard 200 when it was released last March.
In collaboration with IFF perfumers Natasha Côté, Patty Hidalgo and Laurent Le Guernec, Martinez was deeply devoted to all aspects of the development of her new fragrance collection. Like her previous successful fragrance “Cry Baby Perfume Milk”, creatively packaged in a replica vintage baby bottle, the Portals bottle is in the form of a flamboyant art sculpture at a full one-foot tall, with a multiple-eyed creature head that opens like a nesting doll to reveal four glass vials inside.
Each spritz allows the wearer to enter different worlds with unique scents designed to reflect the four seasons: Water of Intuition is a winter scent that incorporates key notes of Sandalwood New Caledonia LMR, Cedarwood Heart Virginia LMR, Amber, and Musk. Air of Clarity is a spring scent composed of key notes of Caramel, Coconut, Ambroxan, and Tonka Bean. Fiery Passion is a summer smell formulated with key notes of Strawberry, Pink Peony, Jasmine, and Vanilla. Earthy Abundance is a fall scent that contains key notes of Green Tea, Upcycled Turmeric Leaf LMR, Lavender Absolute LMR, and Vanilla CO2 LMR.
“Portals Parfums is my favorite fragrance creation yet. Working with Flower Shop on these magical four scents has been a dream come true. I drew up this idea and knew it was going to be one the most challenging but rewarding things I’ve ever put out” notes Martinez on the new fragrance collection.
Portals Parfums is available in 60 ml total (15 ml each of four scents) as an Eau de Parfum spray for $275. Individual refill vials (15 ml) and full-sized bottles (50 ml each) in Eau de Parfum will be released in 2024. The new fragrance collection introduces a footing for other consumer lifestyle products including a broad collection of scented candles.
“Bringing Melanie Martinez’s vision for this fragrance line to life has been the highlight of our career. The scope of her groundbreaking design is truly something to behold. Packaging of this magnitude for a fragrance has never been attempted and will surely stand the test of time for its boldness and objective wonder. It all came from Melanie. Her discerning olfactive direction and boundless imagination demonstrate her brilliance. Lillian and I are thrilled to be along for the ride,” said Isaac Lekach, Co-Founder and CEO of Flower Shop Perfumes.
The set is available exclusively direct-to-consumer through PortalsParfums.com, with products to ship globally beginning in late November.