Mercedes-Benz Presents Tiziano Guardini

Mercedes-Benz Presents Tiziano Guardini

Showcasing his SS19 Collection during Milan Fashion Week, Guardini presented in alignment with Mercedes-Benz's International Designer Exchange Program for emerging designers.

Showcasing his SS19 Collection during Milan Fashion Week, Guardini presented in alignment with Mercedes-Benz's International Designer Exchange Program for emerging designers.

Text: AJ Longabaugh

A leader in continuing the conversation surrounding the current state and future of fashion, Mercedes-Benz has created the International Designer Exchange Program.

After launching into the electric mobility sphere with the very first Mercedes-Benz EQ vehicle, the platform has chosen a progressive and forward thinking designer in support of their international fashion initiative. During Milan Fashion Week, Tiziano Guardini presented his debut collection at the Le Cavallerizze, an exhibition space as part of the Leonardo da Vinci Science and Technology Museum.

The collection, inspired by beach culture in Southern California, is an exploration of true summer garments with dresses, shorts, sleek denim, and enviable tie back sunglasses prancing down the green grassed runway. An eco-friendly focused designer, Guardini collaborated with the likes of ISKO Denim, Fulgar, Lampa, and Aquafil, each contributing sustainable technologies.

The designer says, “I’m honored to be selected by Mercedes-Benz to participate in the International Designer Exchange Program. This has given me the chance to unveil my new collection on a prestigious stage. I think that as a fashion designer I have the responsibility to show that high-end quality and sophisticated design can definitely co-exist with a fully sustainable approach. I share the same vision with Mercedes-Benz, which is transforming the automotive world with the creation of high-end electric cars promoting a more eco-friendly type of mobility. We have the responsibility to think about our future in every aspect of our life.” 

With the support of Mercedes-Benz Fashion, it's moments like these that we remind ourselves that fashion is part of the larger landscape and picture, and that indeed, we need designers like Tiziano Guardini helming and creating fashion that holds a meaning beyond the vanity that's often rooted throughout the industry.

Take a look at Guardini's debut runway collection below!

 

Credits: IMAGES COURTESY OF MERCEDES-BENZ FASHION

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